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Purchase Brands

Brands and Honorary Brands

A brand is a character or combination of characters that is used to denote ownership of livestock or a livestock security interest in livestock bearing the brand. Brands are applied on cattle or horses by a hot iron brand or a freeze brand.

An honorary brand is a character or combination of characters used to promote the livestock industry or to recognize outstanding service to the livestock industry. Honorary brands can only be applied on cattle or horses with the prior written approval of Livestock Identification Services Ltd.

All brands must be registered with Livestock Identification Services Ltd. prior to being applied on livestock. You do not have to brand livestock in Alberta. You may choose not to brand and accept the risk that goes with having unbranded livestock. However, if you use a brand that is not registered in Alberta you are breaking the law.

Applying brands to livestock

The Brand Certificate proves that you are the registered owner of the brand.

You do not have the right to use the brand until your Brand Application has been approved and you have been issued a Brand Certificate by the Brand Registrar. Please do not purchase irons or brand your livestock until you have received your Brand Certificate.

When cattle or horse brands are registered, they may be used in one of six positions on an animal:

Cattle: Shoulder, Rib or Hip on either the left or right side.
Horses: Jaw, Shoulder or Thigh on either the left or the right side.
 
The brand must be applied to the exact part of the animal specified on your Brand Certificate. When the same characters that make up the brand are applied to a different position on the animal, it becomes a different brand with a different Owner. If you apply the brand to the left shoulder when your registration says left hip, you could duplicate a brand already owned by someone else.
 
When branding errors occur, the Brand Registrar must be notified right away. You must provide a complete description of the livestock branded incorrectly, how many, color and sex. This will prevent sale proceeds or animals from being held when livestock are sold.

Applying to Register a Brand or Honorary Brand

Cost of brands and honorary brands
The cost to register a brand and honorary brand is:
 
$231.00 (GST included) to register a brand
$275.00 (GST included) to register an honorary brand
 
Application to register a brand or honorary brand
To register a brand or honorary brand you submit a written application to Livestock Identification Services Ltd. On approval of your application, the brand or honorary brand will be registered and a Brand Certificate issued to you.
 
To register a brand, you can: 
  • submit an application form with up to four brand choices; or 
  •  reserve a brand online and then submit the application form for the reserved brand.
An honorary brand cannot be reserved online.

The brand and honorary brand applications forms are available either online or a copy can be mailed, faxed or e-mailed to you.

To download a brand or honorary brand application and the brand application information and instructions select one of the following:
Brand Application Information and Instructions 
Brand Application Form
Brand Application Form for Brands Reserved Online
 
The entire brand application form must be completed and submitted to LIS in order to register your brand.
To have a Brand or Honorary Brand Application Form and instructions mailed, faxed or e-mailed to you – click here and fill out the requested information. 

Reserving a Brand Online

You can use the Online Brand Builder or Online Brand Wizard to: 
  • Design your brand, 
  • Find out if the brand you want is available, and 
  • Reserve your brand selection
To reserve your brand selection online you will click on a button to submit your reserved brand to LIS and you will be presented with a copy of the Brand Application Form for Brands Reserved Online. The Brand Application Form must be completed and submitted to LIS along with the registration fee in order for the brand to be registered in your name.

LIS must receive a completed Brand Application Form within 30 days of the date the brand is reserved online, failing which your online brand reservation may be cancelled.

Please note: You do not have the right to use the brand that has been reserved online until your Brand Application has been approved and you have been issued a Brand Certificate by the Brand Registrar. Please do not purchase irons or brand your livestock until you have received your Brand Certificate from LIS.

If you accept the above terms, please click below to build and reserve your brand online. 
 
I ACCEPT 
 
 
Livestock Identification Services Ltd.
109, 264 Midpark Way S.E.
Calgary AB, Canada T2X 1J6
Toll Free: 1-866-509-2088
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